The Vital Message - Our New Brand Phrase

For the past four years, we have used the brand phrase "Your World Missionaries" on all of our materials. It was a great slogan that clearly defined the scope of our ministry. We were missionaries who worked worldwide. Now that we are blessed to be able to take a field assignment and focus in on one country, the phrase "Your World Missionaries" just doesn't do the trick. We need something new. A few months ago I asked all of my friends and connections on facebook and a business network called LinkedIn to consider this need, look at what our new ministry in Thailand, and help us to develop a new brand phrase and associated graphics. Thus started a journey into the world of branding that I had never ventured too deeply into before. And, I think we have come up with something that is descriptive of the focus of our new work in Thailand. That new brand phrase is shaping up to be "The Vital Message" and will be accompanied with a relevant graphic. Here is our though process behind the new brand phrase.

When you define the two primary words that make up the phrase The Vital Message, you find the following.

Vital

• existing as a manifestation of life 
  
• concerned with or necessary to the maintenance of life 
  
• full of life 
  
• fundamentally concerned with or affecting life or living beings 
  
• of the utmost importance 
  

Message

• a communication in writing, in speech, or by signals 
  
• a messenger's mission 
  
• an underlying theme or idea
  

Vital speaks of life, from its creation to its termination and all things in between. It also speaks of importance, in life or otherwise.
Message almost speaks for itself. It is the art of or the product of communication. Our work in media is centered on a core message, an underlying theme that God loves everyone and wants them all to be with Him.

Now, considering the two individual words, lets bring them together into our new brand phrase.

The Vital Message

• A communication that is full of life 
  
• A messenger’s mission that is of the utmost importance 
  
• The idea that God is fundamentally concerned with the lives of His creation
  

Given the urgency of reaching the Thai people with the gospel and given God's urgent call on our lives to be the ones to go and proclaim the truth through media and through our work with university students, we believe that this brand phrase -- "The Vital Message" -- works well as a unique identifying phrase for our new ministry. Over the next few weeks you will see changes to our website, blog, newsletters, photo archives, video archives, and facebook causes and personal pages that reflect this new brand phrase. And there will be a new website address that incorporates this new brand phrase. All of these changes will include a new graphic logo that will clearly identify our ministry.

We are excited to have this new brand phrase and graphics available as we launch our itineration cycle for our ministry in Thailand. We hope it helps in clearly communicating what we will be doing and the urgency we feel in doing the work that God has called us to do.
In Christ,
Wayne
http://YourWorldMissionaries.org
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Pastors Wayne & Tammy Brown and Rebecca
Assemblies of God Missionaries to Thailand
PO Box 92714
Lakeland, FL 33804-2714

home phone: (954) 724-3026
cell phone:     (954) 673-6946
e-mail:           Wayne.Brown@agmd.org 

Financial Support: https://secure1.ag.org/contributions/detail.cfm?LedgerID=D228E68B-633B-45AC-8D69-12C1E4146351